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Published on:

28th Oct 2026

THE PROTEIN PULSE — DRIVE TIME Wednesday Watchlist | October 28th, 2026

THE PROTEIN PULSE — DRIVE TIME

Wednesday Watchlist | October 28th, 2026

HOST: Protein Pulse Drive Time. Wednesday Watchlist, October 28th. From The Sparks Group.

SHAWN: Smithfield shifting nine hundred thousand hogs a year out of its own production system tells you something. When Fresh Pork loses eighty-nine million dollars while Packaged Meats makes money, you start asking why you're carrying all that upstream risk. That's a business decision, not just a corporate announcement. With the pork cutout down to seventy-three oh nine, I'm not rushing to cover discretionary needs. Let the market show us where the bottom is. Beef is a different headache. Choice at three seventy-two twenty-two looks good until you remember cattle slaughter is down seven point two percent year to date. A high cutout doesn't pay the bills when you can't fill the hooks. Imported lean and Mexican feeder cattle matter, but only when the product actually moves. And I've been beating this like the Cowboys beat the Buffaloes. Cheaper corn and soybean meal don't mean much if you can't get diesel to move the trucks.

HOST: Choice grade cutout at three seventy-two twenty-two, up two seventy-eight. Pork cutout at seventy-three oh nine, down seventy-one cents. Fresh fifties at eighty-six. Imported nineties near three sixteen C-I-F. West Texas Crude at ninety-nine ninety. Ultra-Low Sulfur Diesel at four sixty-two.

SHAWN: USDA changed the five-area cattle benchmark. Brazil confirmed a third Newcastle focus. Let the market show us where the bottom is. Stay disciplined.

HOST: Protein Pulse Drive Time. Shawn Sparks, The Sparks Group.

SHAWN: Stay disciplined.

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About the Podcast

Protein Pulse Podcast
Your Daily Market Update on All Things Protein.
The Protein Pulse Podcast delivers concise, commercially focused protein market intelligence for buyers, sellers, traders, procurement leaders, processors, and executives across the beef, pork, chicken, feed, and global protein markets. Each episode translates USDA data, market pricing, slaughter trends, trade flows, imports, feed costs, policy developments, and supply-chain signals into clear, practical market context. The focus is simple: cut through the noise, explain what the numbers mean, and give protein professionals the market context they need before making their next decision. Your Daily Market Update on All Things Protein.

About your host

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Shawn Sparks

Shawn Sparks is the founder of The Protein Pulse and a protein procurement, sourcing, and trading executive with more than two decades of experience across beef, pork, chicken, and the broader food supply chain.

His career has included senior procurement and purchasing leadership roles at some of the largest food companies in the industry, with responsibility for billions of dollars in annual protein spend and complex domestic and global sourcing programs.

Today, Shawn leads The Sparks Group, Inc. and Great Plains Protein LLC, where he works across protein sourcing, trading, procurement strategy, supplier development, and market intelligence.

Through The Protein Pulse Podcast, Shawn brings a practical, commercial perspective to the protein markets — translating USDA data, pricing, slaughter trends, imports, exports, feed costs, policy, and supply-chain developments into clear context for buyers, sellers, traders, processors, and industry leaders.

His focus is simple: cut through the noise, explain what the numbers mean, and help protein professionals understand what matters next.

The Protein Pulse — Your Daily Market Update on All Things Protein.